Victory Motorcycle logo

The final assembly facility for American motorcycle manufacturer Victory Motorcycles was located in Spirit Lake, Dickinson County, in northwest Iowa. It started making cars in 1998 and started to wind down operations in January 2017 to be replaced by the revived Indian motorcycle brand, a traditional American motorcycle brand that has been owned by parent company Polaris Industries since 2011.

In response to Harley-contemporary Davidson’s success and the Canadian Railway transportation tycoon’s further international popularization of the Harley-Davidson brand, Polaris, an American manufacturer of snowmobiles and all-terrain vehicles, created Victory. With V-twin engines and touring, sport-touring, and cruiser configurations, Victory’s motorcycles were created to directly compete with Harley-Davidson and other American-style motorcycle brands. The V92C, the first Victory, was introduced in 1997 and went on sale in 1998. Victory was profitable for several years (starting in 2002), but three of its last five years were loss-making. This was due to a lack of wise investment in the brand, a preference for releasing new model years with only minor cosmetic changes to popular models, and poor investment decisions in electric and three-wheeled motorcycles.