Norton Motorcycle Logo

Motorcycle manufacturer The Norton Motorcycle Company (previously Norton Motors, Ltd.), with its original headquarters in Birmingham, England. The rights to use the name on motorcycles belonged to North American financiers for a few years around 1990.

From 2008 to 2020, a line of motorcycles was produced under owner and chief executive Stuart Garner. Due to financial failure and significant debt, administrators BDO and Garner agreed in April 2020 to sell a portion of the company to Project 303 Bidco Limited, a newly formed company with connections to TVS Motor Company, an Indian motorcycle manufacturer. 

As a manufacturer of “fittings and parts for the two-wheel trade,” the company was established in 1898

 The business started making motorcycles with imported engines in 1902. A Norton-built engine was added to the lineup in 1908. The production of single-cylinder motorcycles, and later twin-cylinder motorcycles, as well as a long history of involvement in racing, began with this. Norton produced nearly 100,000 of the military Model 16 H and Big 4 sidevalve motorcycles during World War II.

When Norton’s major shareholders began to leave the company in 1953, business declined and Associated Motor Cycles purchased the stock.

 Even though there was a decline in motorcycle sales in the 1950s and Norton Motors Ltd. was a small manufacturer, Norton sales soared.

BSA-Triumph, which at the time consisted of the Birmingham Small Arms Company in Birmingham and Triumph Motorcycles in Meriden, was the biggest manufacturer of motorcycles in the UK. Although Dennis Poore’s Norton Motorcycles was by far the smaller partner in the proposed merger, Poore successfully secured a takeover of BSA-Triumph to create Norton Villiers Triumph (NVT). The least advanced factory was the Triumph one in Meriden, where workers staged a “sit-in” and established a workers’ cooperative. Poore served as the CEO of Manganese Bronze Holdings, a business that appeared more focused on asset stripping than motorcycle manufacturing. Later political maneuvers that involved taxpayer-funded wranglings over mergers and sell-offs effectively put an end to the once-vast UK motorcycle industry and brought about the demise of NVT.